The dotdigital consultancy team is required to deliver:
Contact Profiling Analysis
Face to face session with the Cats Protection Team and dotdigital to identify what they want to get out of our profiling/audience tools, including insight work in the account to help inform what their supporters look like. This would be including:
- How long have they been in the account, what percentage of emails do they open, are there patterns?
- How long before they unsubscribe? Most common email type/day/time of unsubscribe?
- Creating profiles in dotdigital to help with segmentation
- These prices are not inclusive of VAT, travel time or travel and expenses
- Not an inclusive cost, may need to purchase more hours to fully complete the project
Total Cost - 17 Service Credits