Bespoke Masterclass training for Ann Summers

Bespoke Masterclass training for Ann Summers

Regular price
Price on Application
Sale price
12 Service Credits

The below to be delivered as a full day session with dotdigital Trainer and Account Manager in the dotdigital London Bridge office (lunch included). 

Masterclass Agenda

  • Refresher on Data
    • Overview on how data is stored in Engagement Cloud
    • Salesforce Commerce Cloud Settings
    • Overview on Segmentation Tool
  • Commerce Intelligence
    • Using Order Data in the Segmentation tool
    • RFM
    • Product Recommendations
    • Ecommerce Dashboard
  • Automation Overview
    • Program Builder
    • Guidance on setting up a Reactivation and Nurturing Program  
  • Campaign Tags and Link Groups 
    • Overview on Campaign Tags and Link Groups
    • Collaborative discussion on current set up in Ann Summers account
    • Collaborative discussion on Best Practice going forward 
  • Pages and Forms
    • Overview on Building a Form
    • Overview on Building and Publishing a Page
  • Transactional Email
    • Trainer to demo Transactional Email area in Ann Summers account
    • Ann Summers to provide any other specific questions in advance of the session – trainer to assess whether they can support in session