Citarella: Automated program builds

Citarella: Automated program builds

Regular price
Price on Application
Sale price
33 Service Credits

Welcome program
Brand and online presence
Connect with new subscribers and encourage them to interact with your products e.g. freshness of seafood
Dotdigital to do full build = 14 credits

  • Scoping and communications
  • Preference center setup
  • Program build
  • Program test
  • Campaign creation x 3 (content not covered and generic content will be added unless client provides brief and assets)

Email 1: Welcome and thank you for letting us in your inbox! Include incentive if promised on signup
Email 2: Get to know you / Preference center
Email 3: What subscribers can expect and what makes them different from others e.g. recipes, events and social media, and encouragement to purchase

Abandoned carts
Dotdigital to do full build = 5 credits

  • Scoping and communications
  • Program build
  • Program test
  • Campaign creation x 3 (content not covered and generic content will be added unless client provides brief and assets)
  • Guidance given to activate and map program within Magento

Email 1: State what products have been left behind
Email 2: Reminder of forgotten products and customer service
Email 3: Encourage purchase with incentive.

Re-engagement program
Regain subscriber interest and engagement
Dotdigital to do full build = 14 credits

  • Scoping and communications
  • Program build
  • Program test
  • Campaign creation x 3 (content not covered and generic content will be added unless client provides brief and assets)

Email 1: We miss you with incentive
Email 2: Reminder of incentive
Email 3: Last chance or unsubscribe


Caveats/Comments:
If further implementation is needed after the task has been completed, it might incur additional costs. Please reach out to your Account Manager if you have any questions.