{"product_id":"dodigital-adoption-services-kirspy-kreme","title":"Dodigital Adoption Services - Kirspy Kreme","description":"\u003cdiv style=\"overflow: hidden;\"\u003e\n\u003cdiv style=\"overflow: hidden; font-size: 16px !important; color: #535353;\"\u003e\n\u003cdiv style=\"padding-top: 20px; padding-right: 20px; padding-bottom: 20px; border: 1px solid rgb(205, 205, 205);\" class=\"grid__item\"\u003e\n\u003cdiv style=\"overflow: hidden; font-size: 16px !important; color: #535353;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"overflow: hidden;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"overflow: hidden;\"\u003e\n\u003cdiv style=\"overflow: hidden; font-size: 16px !important; color: #535353;\"\u003e\n\u003cdiv style=\"padding: 20px; border: 1px solid #cdcdcd;\" class=\"grid__item\"\u003e\n\u003cdiv style=\"overflow: hidden; font-size: 16px !important; color: #535353;\"\u003e\n\u003cdiv style=\"padding: 20px;\" class=\"grid__item\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"overflow: hidden;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 0, 255); font-size: 18px;\"\u003eProject outline\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eSubject Line Optimisation: \u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eAre you crafting email subject lines on the fly, hoping for better engagement? With consumers receiving over 100 emails a day, standing out in the inbox is tougher than ever. Our Subject Line Optimisation Service takes the guesswork out of your email strategy. We analyse your subject lines to uncover trends and insights - identifying the ideal length, the most impactful emojis, and the tone of voice that resonates best with your audience. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eYou’ll receive a detailed report of your subject line performance. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eThese can be added as part of an audit or as a standalone service. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e2 credits \u003c\/span\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eUnsubscribe Analysis:\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eGain insights into customer retention and unsubscribe patterns with our Unsubscribe Analysis. Our CS Consultancy Team analyse your suppression data to reveal average customer lifespan in your database, pinpoint trends in your suppression list, and identify which campaigns lead to the highest unsubscribe rates. Discover peak periods for unsubscribes and improve your strategies with actionable data-driven analysis.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eYou’ll receive detailed analysis report covering campaign and customer data. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eThese can be added as part of an audit or as a standalone service. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e2 credits \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eAutomation Review\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eDo you already have an automation in place and need guidance to optimise it? Or are you considering launching a new automation and want strategic advice before getting started? Our CS Consultancy Team is here to help. We can review your current automations and suggest enhancements, or discuss the best approach for new automation opportunities. If you need more hands on mapping support see our Automation mapping service. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eYou’ll get a 1 hour strategy call with our CS Consultancy call to discuss an automation of your choice. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e2 credits \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eTesting support\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eTesting is essential to learning from your audience and optimising performance but it can also be daunting. Our team provides consultancy to help you embed a testing strategy, launch tests, and extract actionable insights from the results. You may benefit from this service if you:\u003c\/span\u003e\u003c\/div\u003e\n\u003cul class=\"listtype-bullet listindent1 list-bullet1\"\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eNeed inspiration or recommendations on what to test - our team can review your current performance and suggest options\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eHave testing ideas but aren’t sure how to get started\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eRequire a structured approach to tracking test results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eNotice a downturn in performance and aren't currently testing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eHave tested before but only within campaigns, and want to develop tests for statistical relevance\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eYou’ll receive: \u003c\/span\u003e\u003c\/div\u003e\n\u003cul class=\"listtype-bullet listindent1 list-bullet1\"\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eA tailored testing strategy, mapped out within our proven framework\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eA 30-minute kick-off call with our team\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eA 1-hour training session on how to set up and monitor tests\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e5 credits \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eAutomation Mapping Workshop:\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e\u003cb\u003eService\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e: \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eReady to launch a new automation but unsure where to begin or how it will integrate with your current Dotdigital setup? Our Automation Mapping Workshop is the ideal starting point. Delivered in-person at your office or ours, this collaborative session takes you through the key steps of mapping your automation, including:\u003c\/span\u003e\u003c\/div\u003e\n\u003cul class=\"listtype-bullet listindent1 list-bullet1\"\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eDefining customer entry points into the automation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eEstablishing clear objectives for the automation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eIdentifying necessary data collection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eAssessing data requirements\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eDetermining exit criteria for contacts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eConsidering overlap with other communications\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eDeveloping an effective testing strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eYou’ll receive: \u003c\/span\u003e\u003c\/div\u003e\n\u003cul class=\"listtype-bullet listindent1 list-bullet1\"\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eA Miro map detailing the new automation flow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eSuggested support options for Dotdigital to build the automation\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eAutomation Workshop is priced at 10 credits \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eSegmentation Mapping Workshop:\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eWhether you’re new to segmentation or only using basic engagement segments, this in-person session is designed to elevate your segmentation strategy by building a lifecycle segmentation framework. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eTogether, we’ll define tailored segment categories such as\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Red\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e hot,”\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Hot,”\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Warm,”\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Cool,”\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Cold”\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e leads and\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Active\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e customer,”\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“First-time\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e buyer,”\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Defecting\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e customer,” and\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z s-ldquo\"\u003e \u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z h-ldquo\"\u003e“Inactive\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e customer” to provide structure and actionable insights for future campaigns. The workshop will address how segments are defined, optimal send volumes, segment-specific testing, and effective performance reporting.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e: \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cul class=\"listtype-bullet listindent1 list-bullet1\"\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eIn-person mapping session to establish segment definitions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003ePerformance reporting framework for each segment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eCustomized testing strategy per segment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eHands-on support for segment setup in Dotdigital\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eGuidance for launching the newly built segmentation\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e\u003cb\u003eProcess\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003e:\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cul class=\"listtype-bullet listindent1 list-bullet1\"\u003e\n\u003cli\u003e\u003cspan class=\"author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4nz88zz67zz89zz78zvz72zz82znz82zfz84zrhelqr6z67zkz72zoj60z76zz86zz71z\"\u003eAudience Segmentation Workshop is priced from 10 credits \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 20px; margin: 10px 0px 10px 0px;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"overflow: hidden;\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"overflow: hidden;\"\u003e\n\u003cdiv style=\"overflow: hidden; font-size: 16px !important; color: #535353; background-color: #f6f6f6; border: 1px solid #cdcdcd;\"\u003e\n\u003cdiv style=\"padding: 20px;\" class=\"grid__item\"\u003e\n\u003cdiv style=\"padding: 20px;\" class=\"grid__item\"\u003e\n\u003cdiv style=\"overflow: hidden;\"\u003e\u003cspan style=\"color: rgb(255, 0, 255); font-size: 18px;\"\u003eCost and additional information\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding: 2px 20px; margin: 10px 0px 10px 0px;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul style=\"padding: 0; margin: 0 20px;\"\u003e\n\u003cli\u003eNumber of credits: 31\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cstrong\u003eProfessional Services Terms\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with Dotdigital. Unless due to the availability of Dotdigital, any failure to instruct Dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the Dotdigital Terms, this product is also subject to the terms found at: \u003cspan style=\"color: #00aaff;\"\u003e\u003ca title=\"PS Terms\" href=\"https:\/\/dotdigital.com\/terms\/ps-terms\/\" style=\"color: #00aaff;\" target=\"_blank\"\u003ehttps:\/\/dotdigital.com\/terms\/ps-terms\/\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Service Station","offers":[{"title":"Default Title","offer_id":58035278610814,"sku":null,"price":31.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0516\/1209\/0560\/files\/cross-teamproject.png?v=1728562435","url":"https:\/\/servicestation.dotdigital.com\/products\/dodigital-adoption-services-kirspy-kreme","provider":"Service Station","version":"1.0","type":"link"}