Engagement Cloud Masterclass Training for Chlobo

Regular price
Regular price 12 Service Credits
Sale price
12 Service Credits

Chlobo Masterclass

 Session will be set up with ChloBo specific examples using your Order Structure where possible - allowing the lessons learnt to be directly translated into your account.

Proposed agenda - 2x 2hour sessions (would recommend splitting over 2 seperate days, but could be done morning and afternoon!)

 Session 1

Data Management and Understanding Magento Data

  • Recap on Address Books, Data Fields and Preferences
  • Magento Data Mapping Settings

Introduction to Order Data and WebInsight Data

  • Segmentation using Order Data and Webinsight Data

Ecommerce Data, Orders & Product Catalog Rules

Time for Questions and ChloBo specific examples

 

Session 2

 Advanced Campaign creation

  • Introduction to Product Recommendations and their uses
  • How to set up and style recommendation blocks
  • Creating Customer Specific Voucher Codes

 Using product reccomendations in automated emails

  • How to trigger automations from magento, and from orders
  • Example Automations
  • Considerations

 Transactional Email Mapping

 Advanced reporting and RFM

  • Using segments to review revenue performance by campaign/age group/source/product purchase

 Time for any other questions

Please note: dotdigital Cancellation and Reschedule Policy -

Once you have booked your training course, cancellation and/or reschedule request must be received in writing via email to training@dotdigital.com  more than 7 business days prior to the course date.  Cancellations made 7 or less business days prior to the course date, or failure to appear for the course, will result in forfeiture of the course.