Hawksmoor Group Limited - UK Wireless Social - 4826855393

Hawksmoor Group Limited - UK Wireless Social - 4826855393

8 Service Credits
8 Service Credits

Project outline

An automation build and test with 1 email campaign build (11 dynamic variations)


Project detail

  • Enrolment
    • Created date was yesterday/in the last day
    • AND
    • Login date was yesterday/in the last day
    • AND
    • Login location was UK
  • Campaign sent
    • Email: 694-Wireless Social Visited
    • 11 dynamic content variations (one for each UK location)
    • DPM will save the dynamic content block as a custom building block to be used as part of other campaigns
    • DPM will ask for the dynamic content block variation limit to be increased as part of the project
  • End 
Questions
  • How are the login details being supplied? Are they real-time, every 15 mins, overnight etc?
  • Could WebInsight data be used here instead of flat data fields?
  • How is the location data supplied?

Things to note

  • Anything in addition to or outside of the above will require a rescope and may incur additional costs


    Project schedule


    Task

    Week

    Notes

    Call to kick off the project

    Assets submitted to the Digital Project Manager

    1

    Assets have been submitted ahead of time, but more may be required depending on deliverables

    Campaigns ready for review

    • Your Visit - By Site - UK version with 11 variations
    • The Hawksmoor Eight – UK version
    • Our Food - UK version
    • Our Story - UK version
    • Ways to Hawksmoor – UK version

    4

     

    Campaign amends sent to Dotdigital

    5

     

    Campaigns ready for second review

    Campaigns signed off

    6

     

    Automation Welcome– UK ready for test

    Testing plan ready

    9

     

    Test carried out

    Test signed off

    10-12

     

    Welcome – US automations and campaigns replicated

    Sign off received

    13-14

     

    Welcome Bookers - IE automations and campaigns replicated

    Sign off received

    15-16

     

    UK Wireless Social campaign ready for review

    19

     

    Campaign amends sent to Dotdigital

    20

     

    Campaigns ready for review

    Campaigns signed off

    21

     

    Automation UK Wireless Social ready to test

    Testing plan ready

    22

     

    Test carried out

    Test signed off

    23-24

     

    Courtesy period ends

    Project closed

    26

     

    Cost and additional information

    • Quote ref: 4826855393
    • Number of credits: 8

     

    Professional Services Terms

    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/