ICAEW Copywriting Workshop January 2020

ICAEW Copywriting Workshop January 2020

Regular price
Price on Application
Sale price
20 Service Credits

Title: Copywriting Workshop 
Cost: 20 Professional Service Credits

  • Session will last approx 3-3.5 hours
  • Proposed agenda:
    • Part 1: The Fundamentals
      • The technical stuff
      • How not to do it
    • Part 2: Applying the theory
      • Psychology - become the audience
      • Co-opting language
      • Killer headlines
    • Part 3: Tone of Voice
      • Review of ICAEW TOV
      • Are we resonating?
      • Comparative review
    • Part 4: Practical Exercise
    • Wrap up and launchpad


  • Session designed for up to 12 delegates.
  • Delegates will be required to submit written samples ahead of the session.
  • Session to be delivered at dotdigital offices - session can be delivered at client premises for additional cost.
  • This is an educational workshop, not designed to produce copy for live campaigns.
  • In addition to the dotdigital terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/