Title: Copywriting Workshop
Cost: 20 Professional Service Credits
- Session will last approx 3-3.5 hours
- Proposed agenda:
- Part 1: The Fundamentals
- The technical stuff
- How not to do it
- Part 2: Applying the theory
- Psychology - become the audience
- Part 3: Tone of Voice
- Review of ICAEW TOV
- Are we resonating?
- Comparative review
- Part 4: Practical Exercise
- Wrap up and launchpad
- Session designed for up to 12 delegates.
- Delegates will be required to submit written samples ahead of the session.
- Session to be delivered at dotdigital offices - session can be delivered at client premises for additional cost.
- This is an educational workshop, not designed to produce copy for live campaigns.
- In addition to the dotdigital terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/