Abandoned Cart

Abandoned Cart

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Re-engage with customers who are interested in your services or products, and reclaim some of the 70%+ carts that would otherwise be lost.

Available as two separate services, Dotdigital are on-hand to help implement your Abandoned Cart journey.
Note: As part of setting up the Abandoned Cart, it is important to have read the relevant documentation, please share this with your technical team.
What you get
  • Abandoned Cart Implementation
    From 16 credits
    • Up to three Abandoned Cart emails created
    • An automated program built and tested to ensure your emails are reaching the user at the right time in attempt to recover their basket
    • Testing of the functionality in your Dotdigital sandbox account (if applicable)
    • An assigned Technical Support Agent to guide with any script queries you or your developer may have

  • Abandoned Cart Add-on
    From 7 credits
    • A replication of your existing Abandoned Cart program and emails that are amended for either
      • An additional brand
      • An additional language
What we'll need from you
  • For Abandoned Cart Implementation, you’ll need to be qualified through our Solutions Consultancy team - please complete this questionnaire
  • For Abandoned Cart Add-on, you’ll need to have previously had an Abandoned Cart service delivered by Dotdigital, or be purchasing this alongside an Abandoned Cart Implementation
    • Please complete this form and let us know who previously implemented this for you and the program name as shown in your account
Things to know and caveats

  • For non Magento 2 implementations, you’ll be required to add scripts to your site to enable syncing of cart data to your Engagement Cloud account. This will be discussed during your qualification call
  • Your Digital Marketing Specialist assigned will advise what’s needed from you to complete the email builds
  • Your Digital Marketing Specialist assigned will advise on timelines for delivery of the project


The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with Dotdigital. Unless due to the availability of Dotdigital, any failure to instruct Dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the Dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/