Abandoned Cart

Abandoned Cart

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Available as a Basic or Full Service option, our Abandoned Cart product allows you to re-engage with customers who are interested in your products and reclaim some of the 70%+ of baskets that are typically discarded before the sale is completed.

Note: As part of setting up the Abandoned Cart, it is important to have read the relevant documentation, please share this with your technical team.
What you get
  • Basic:
    • Powered by a special block in the easy editor, which displays product name and image, amount, delivery and order total.
    • Ideal for online retailers
    • A dotdigital Digital Marketing Specialist will set up your automation program
    • You create your campaigns
    • We test and set the program live.
  • Full Service:
    • Allows greater customization of attributes that are displayed.
    • A dotdigital Digital Marketing Specialist will set up your automation program
    • The Digital Marketing Specialist will create your campaigns for you
    • We test and set the program live.
What we'll need from you
  • A completed questionnaire to indicate your site’s suitability for this product
  • The placement of scripts on your website pages by your agency or web team
  • For Basic, the campaigns you would like to be sent as part of the program.
Things to know and caveats

  • The Basic product has pre-set attributes displayed, which cannot be altered.
  • If you wish to display custom attributes, select Full Service.
  • The Basic product requires the client to create the program campaigns
  • Both products require your website to output JSON objects (something we’ll discuss on the technical call)
  • Both products require you to add custom script to your web pages
  • Once your order has been received, it will be added to our task queue and then you will be contacted by a dotdigital Digital Marketing Specialist to discuss the project and likely delivery dates.


The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/