Ecommerce Masterclass

Ecommerce Masterclass

Regular price
Regular price 7 Service Credits
Sale price
7 Service Credits

This session is designed for clients who have existing knowledge of the Dotdigital platform, looking to concentrate specifically on their eCommerce Integration/plug-in

Dotdigital Ecommerce Masterclass
This session will cover how the dotdigital Ecommerce module works with your order data.  

  • Platform Overview and Support Options
  • Ecommerce Module Requirements:
    • Order and Cart Insights 
    • Product Catalog 
  • Address books and Data Fields 
  • Ecommerce:
    • Setting Currency 
    • Retailer Dashboard 
    • Customer Dashboard - RFM & Persona Movements 
    • Opportunities Dashboard
    • Product Catalog 
    • Ecommerce Orders 
  • Segmentation:
    • Segmenting on Order and Cart Insights 
    • RFM 
    • EFRM
    • Purchase Block
    • Segment Analytics 
  • Ecommerce Blocks for your Email Campaigns 
    • Abandoned Cart Block 
    • Product Block 
    • Product Recommendations 
  • Ecommerce Reports 
    • Product Recommendations 
    • Abandoned Cart/Checkout 
    • Ecommerce 
  • Automation 
    • Building an example Ecommerce Program 
      • e.g. Replenishment, Abandoned Cart etc 

Additional features for Magento integrations:  
  • Overview of Data Sync Settings 
  • Overview of Data Mapping 
  • How to map Dotdigital Templates for Magento Transactional Emails 
  • Abandoned Cart Options 
  • Automation Triggers using Magento  

Additional features for Shopify connectors:  
  • Shopify Coupon Code
  • Using Dotdigital Templates for Transactional Emails 

Additional features for BigCommerce connectors:  
  • Using Dotdigital Templates for Transactional Emails 

    Things to know and caveats
    • Up to 6 delegates per session
    • 1 x 2 hr online session 
    • 7 Service Credits


    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with Dotdigital. Unless due to the availability of Dotdigital, any failure to instruct Dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the Dotdigital Terms, this product is also subject to the terms found at: