10555609315 - Play UK Internet N.V. - Deposit Reminder and Lapsed Programs - Implementation Consultancy

The Implementation Consultancy team will build three lifecycle automations and their triggered email campaigns in the L247 Global Production account before replicating them in the Lotto 247 ZA account.

The Deposit Reminder automation identifies contacts whose balance drops below 5 and sends a language-specific reminder email, enrolling eligible users daily and excluding those contacted in the last seven days. The email will display the contact’s account value in their chosen currency.

The Lapsing Automation (ongoing) targets contacts who haven’t deposited or wagered in 30 days, sending an EN or PT email unless they have received 12+ lapsed emails in the past year, in which case they are added to a Lapsed Contacts list. A one-off lapsed program manages previously lapsed users, batching sends to protect domain reputation.

After testing, programs and emails are copied to the ZA account with adjustments. Documentation and a 10-day support window complete the handover.