Ann Summer - Welcome program - Managed Services

Ann Summer - Welcome program - Managed Services

Price on Application
10 Service Credits
Project outline
  • Creation of welcome program
  • Email 1, Day 1 – Triggered as soon as possible once contact has signed up if they have never purchased with us before
  • Testing: Subject Lines (3) so the first email leg will need to be split three ways
  • Wait 24 hours, have they made a purchase?
    • If yes, proceed to Email 2.
    • If NO, put them into a custom Facebook Audience and proceed to Email 2.
  • Email 1.5, Day 1 – Triggered as soon as possible once contact has signed up IF they have purchased with us before (any channel)
    • Wait 24 hours, switch BAU to YES and leave the programme.
  • Email 2, Day 2 – Triggered 24 hours after email 1 (regardless of purchase)
  • Email 3, Day 4 – Triggered 48 hours after email 2 (regardless of purchase)
  • Wait 72 hours, have they made a purchase?
    • If yes, switch BAU to YES and leave the programme.
    • If NO, proceed to Email 4.
  • Email 4, Day 7 – Triggered 72 hours after email 3 if customer has not purchased in the duration of welcome journey
  • Wait 72 hours, have they made a purchase?
    • If yes, switch BAU to YES and leave the programme.
    • If NO, set BAU to YES and enrol into the failed welcome programme.
  • Two rounds of amends on the build

    Project requirements

    • A full end to end test
    • Ann Summers to build campaigns and supply the names to the Managed Services team
      • Welcome_Online_1 821874 Online
      • Welcome_Online_1_NoDiscount 844662 Online
      • Welcome_Online_2 838223 Online
      • Welcome_Online_3 821959 Online
      • Welcome_Online_4 822858 Online
      • Welcome_Retail_1 844665 Stores
      • Welcome_Retail_1_NoDiscount 844669 Stores
      • Welcome_Retail_2 844666 Stores
      • Welcome_Retail_3 844667 Stores
      • Welcome_Retail_4 844668 Stores
    Cost and additional information
    • Any caveats needed here?

    • Quote ref: #2207333283
    • Number of credits = 10

     

     

    Professional Services Terms
    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/