Campaign Management

Campaign Management

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With a range of services that fall under Campaign Management, our Digital Marketing Specialists are on hand to work with you on your project. The below outlines a few things we can assist with or implement.

Campaign Management
  • Campaign setup and send
    • A dedicated Digital Marketing Specialist will take your content, imagery and subject line and build your campaign according to Best Practice, helping you achieve great results, or helping to plug your resources gap. Price based on building a campaign form an existing template. Does not include set up of dynamic content, liquid script or external dynamic content.
  • Campaign Reporting
    • Our expert Digital Marketing Specialists can help you with extracting campaign reporting, combine reports to provide trend reports, or create a custom report to your specification, using the platform reporting from Engagement Cloud, plus google analytics where required.
  • Campaign Dynamic Content
    • A Digital Marketing Specialist to help you set up dynamic content blocks and create the rules that will drive content selection from your pre-prepared segments, or segments we create for you based on your brief.
  • Personalisation
    • A Digital Marketing Specialist to set up personalisation within your campaign, according to your brief and the contact data you have available.
  • Split Testing
    • We can set up a split test on your campaigns, driven by subject line, content, imagery or indeed any element of your campaign you would like to test. Comparison or Multivariant Split Tests are available.
What we'll need from you
  • Assets like content and imagery
  • Audience list(s)
  • Go-live date(s)
Things to know and caveats
  • Campaigns will be created using your template toolkit, or using the blank easy editor blocks
  • Custom styling or custom blocks may incur additional charge
  • Your Digital Marketing Specialist will provide you with estimated delivery upon receipt of assets

 

The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/