Dodigital Adoption Services - Kirspy Kreme

Dodigital Adoption Services - Kirspy Kreme

Price on Application
31 Service Credits

Project outline

Subject Line Optimisation: 

Are you crafting email subject lines on the fly, hoping for better engagement? With consumers receiving over 100 emails a day, standing out in the inbox is tougher than ever. Our Subject Line Optimisation Service takes the guesswork out of your email strategy. We analyse your subject lines to uncover trends and insights - identifying the ideal length, the most impactful emojis, and the tone of voice that resonates best with your audience. 

You’ll receive a detailed report of your subject line performance. 

These can be added as part of an audit or as a standalone service. 

2 credits 

Unsubscribe Analysis:

Gain insights into customer retention and unsubscribe patterns with our Unsubscribe Analysis. Our CS Consultancy Team analyse your suppression data to reveal average customer lifespan in your database, pinpoint trends in your suppression list, and identify which campaigns lead to the highest unsubscribe rates. Discover peak periods for unsubscribes and improve your strategies with actionable data-driven analysis.

You’ll receive detailed analysis report covering campaign and customer data. 

These can be added as part of an audit or as a standalone service. 

2 credits 

Automation Review

Do you already have an automation in place and need guidance to optimise it? Or are you considering launching a new automation and want strategic advice before getting started? Our CS Consultancy Team is here to help. We can review your current automations and suggest enhancements, or discuss the best approach for new automation opportunities. If you need more hands on mapping support see our Automation mapping service. 

You’ll get a 1 hour strategy call with our CS Consultancy call to discuss an automation of your choice. 

2 credits 

Testing support

Testing is essential to learning from your audience and optimising performance but it can also be daunting. Our team provides consultancy to help you embed a testing strategy, launch tests, and extract actionable insights from the results. You may benefit from this service if you:
  • Need inspiration or recommendations on what to test - our team can review your current performance and suggest options
  • Have testing ideas but aren’t sure how to get started
  • Require a structured approach to tracking test results
  • Notice a downturn in performance and aren't currently testing
  • Have tested before but only within campaigns, and want to develop tests for statistical relevance

You’ll receive: 
  • A tailored testing strategy, mapped out within our proven framework
  • A 30-minute kick-off call with our team
  • A 1-hour training session on how to set up and monitor tests

5 credits 

Automation Mapping Workshop:

Service: 
Ready to launch a new automation but unsure where to begin or how it will integrate with your current Dotdigital setup? Our Automation Mapping Workshop is the ideal starting point. Delivered in-person at your office or ours, this collaborative session takes you through the key steps of mapping your automation, including:
  • Defining customer entry points into the automation
  • Establishing clear objectives for the automation
  • Identifying necessary data collection
  • Assessing data requirements
  • Determining exit criteria for contacts
  • Considering overlap with other communications
  • Developing an effective testing strategy

You’ll receive: 
  • A Miro map detailing the new automation flow
  • Suggested support options for Dotdigital to build the automation

Automation Workshop is priced at 10 credits 

Segmentation Mapping Workshop:

Whether you’re new to segmentation or only using basic engagement segments, this in-person session is designed to elevate your segmentation strategy by building a lifecycle segmentation framework. 

Together, we’ll define tailored segment categories such as “Red hot,” “Hot,” “Warm,” “Cool,” “Cold” leads and “Active customer,” “First-time buyer,” “Defecting customer,” and “Inactive customer” to provide structure and actionable insights for future campaigns. The workshop will address how segments are defined, optimal send volumes, segment-specific testing, and effective performance reporting.

Deliverables: 
  • In-person mapping session to establish segment definitions
  • Performance reporting framework for each segment
  • Customized testing strategy per segment
  • Hands-on support for segment setup in Dotdigital
  • Guidance for launching the newly built segmentation

Process:
  • Audience Segmentation Workshop is priced from 10 credits 



Cost and additional information

  • Number of credits: 31

 

Professional Services Terms

The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with Dotdigital. Unless due to the availability of Dotdigital, any failure to instruct Dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the Dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/