Dotdigital ADOPTION AUDIT and DATA MAPPING WORKSHOP - LW Theatres

Dotdigital ADOPTION AUDIT and DATA MAPPING WORKSHOP - LW Theatres

15 Service Credits
15 Service Credits

Project outline

Adoption Audit
Our Customer Adoption Team will conduct a comprehensive audit covering how you currently use Dotdigital, your performance against regional and industry benchmarks, and practical recommendations to enhance your account. Following the audit, your Customer Adoption Consultant will spend an hour with you to review the findings, discuss the recommendations, and a tactical and strategic review of your Dotdigital account, identifying opportunities  for deeper personalization, improved automations, and optimised database setup.
Project detail
  • 1× Audit – Comprehensive assessment of your account, infrastructure, and performance.
  • 1× Session – One-hour consultant to discuss findings and prioritise actions.
  • 1× Recording – Full recording of the session for future reference
  • 1× Action Plan – Up to 10 actions  based on priorities to improve your Dotdigital account.
  • prioritise the next steps to maximise impact


Project Outline

 

Data Mapping Workshop:


An in-person session designed to help customers understand their data structure and how to use it in Dotdigital. We’ll identify where data is stored (CRM systems, e-commerce platforms, customer service systems etc) and we’ll define:
  • What data is available across platforms
  • What data should be bought into Dotdigital
  • How quickly data needs to be updated in Dotdigital 
  • How data can be used in Dotdigital 

A core focus of the Data Mapping Service is understanding how data can be used to drive personalised, behavioural driven communications from the Dotdigital platform, whether that be email, SMS, WhatsApp, push or retargeting. We will explore how key data points can be used to trigger automated messaging, segmentation, and real-time customer journeys that support marketing and business objectives.

Following the session, the Dotdigital team will provide a clear and actionable data mapping plan. 

Project detail
  • Recommended data flows into Dotdigital
  • Integration and import options (including APIs, native integrations, and SFTP)
  • How this data will support automation and personalisation

Benefits
  • Complete visibility of data ecosystem
  • A structured approach to bringing data into Dotdigital
  • Clear guidance on how data supports behavioural communications 
  • Dedicated time with the Dotdigital team to simplify and resolve data complexity



Cost and additional information

  • Total Number of credits: 15

 

Professional Services Terms

The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with Dotdigital. Unless due to the availability of Dotdigital, any failure to instruct Dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the Dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/