Project outline
• Segmentation Mapping Workshop:
In-person session to define your segment categories, set up actionable logic in Dotdigital, and build your testing/reporting plan.
• Automation Mapping:
Facilitated mapping of your key automations, triggers, and communications. Includes a workflow plan (Miro map) and Dotdigital activation roadmap.
• Strategy Support (5 hours, dedicated resource):
Flexible, hands-on consultancy—use your hours where most valuable, whether for building, reviewing, or optimizing automations, series, or segmentation.
