Dotdigital - Collaborative Project - Marketing and Pesonalization Hours for Brighton and Hove Albion Football Club

Dotdigital - Collaborative Project - Marketing and Pesonalization Hours for Brighton and Hove Albion Football Club

15 Service Credits
15 Service Credits

Project outline


1. Marketing IC (5 PSC)

1.1 Trophy Banner Block

Design and build a dynamic trophy banner component that displays a supporter’s tier based on attendance criteria.

Business Logic / Hierarchy Rules:

  • Platinum: 2324_ATTENTED ≥ 35
  • Gold: 2324_ATTENTED ≥ 25
  • Silver: 2324_ATTENTED ≥ 15
  • Bronze: 2324_ATTENTED ≥ 5
  • Default: No banner displayed if none of the above thresholds are met

The banner will render a single tier based on the highest qualifying condition.


1.2 Season Achievements Block

Create a visual achievements component driven by seven boolean (Y/N) data fields.

Data Fields:

  • 2324_CELEBRATOR_PL
  • 2324_GOODLUCK_PL
  • 2324_MILESCLOCK_PL
  • CHAMPIONS_CHALLENGED
  • COMEBACK_KINGS
  • MITOMA_MAGIC
  • BEAT_THE_WHISTLE

Display Logic:

  • If value = 'Y' → Display unlocked achievement icon
  • If value = 'N' → Display locked icon


2. Personalization IC (10 PSC)


2.1 Personalised Banner Block – “Your Premier League Season in Numbers”

build a personalised data-driven banner replicating the “Your Premier League Season in Numbers” section of the email provided.

Data Fields Included:

  • 2324_Home_Attended
  • 2324_Away_Attended
  • 2324_Minutes
  • 2324_Miles
  • 2324_Goals
  • 2324_Passes

     


    Cost and additional information

    • Quote ref: 12167892774
    • Marketing Number of credits: 5
    • Personalization Number of credits: 10

     

    Professional Services Terms

    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with Dotdigital. Unless due to the availability of Dotdigital, any failure to instruct Dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the Dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/