Dotdigital Custom Hours for Protech Products, Inc.

Grow SMS subscribers – 10 PS credits

Adjusting the footer form to collect SMS subscribers – 2 PS credits

Setting up an email dynamic content block with logic to display a banner to non-SMS subscribers – 6 PS credits

• The dynamic content block will display the banner in emails based on whether a mobile number has already been provided. The banner will need to be provided by Protech. We can provide guidance on what it should contain.
• The block will be saved as a custom-building block, allowing it to be reused in one off marketing emails.
• The banner will link to a form that collects mobile numbers; the email address will auto populate, and contacts will only need to enter their mobile number and provide consent to opt in.

Adding the dynamic block to all automated emails (18 emails total) – 2 PS credits

Videoclip on how to add personalization to emails and set up a fallback for empty values. 

Segmentation – 4 PS credits
- 4 segments for 1 PS credit
- Active Browsers (Non-Customers)
Users who have viewed product pages in the last 7 days but never purchased.
- Likely to Purchase in the Next 7 Days
Users with repeated sessions, product page revisits, or high-intent signals (AI/ML-driven).
- Inactive customers with strong next purchase intent 
Customers who are inactive and showing medium or high next purchase intent based on 
our personas dashboard.
- Non-customers with very high purchase intent
Non-customers showing the highest-level purchase intent based on our personas 
dashboard.

1 PS credit per segment (each segment with different ranges)
- Category Loyalists (Up to 3 categories)
Users who repeatedly browse or buy from a specific category (e.g., shoes, electronics).
- High-Value Repeat Customers (Up to 3 value-ranges)
Customers who have made 3+ purchases in the past 90 days.
- Lapsed Customers (Up to 3 date-ranges)
Customers who haven’t purchased in 90/180/365+ days.
** The segments we build will cover the full audience in the account. However, if segments 
separated by website are needed, we can provide a walkthrough on how to replicate these using 
AND logic so the segments we create can serve as templates for building any website‑specific 
versions.

SMS add-on – 1 PS credits
- Abandoned browse – 1 SMS campaign with link to the website 
- Anniversary – 1 SMS campaign with coupon code and link to the site 
- Adjusting existing flows with SMS capabilities – 1 PS credits

Deliverability Consultancy – 5 PS credits
A dedicated Deliverability Consultant will conduct a scoping call to explore your business model, 
sales cycle, existing sending strategy, email marketing goals, and any inbox placement challenges 
you have identified.
Ideal for troubleshooting inbox placement issues and developing an actionable strategy focused 
on a single Mailbox Provider (MBP). It also provides enough time to design a reactivation plan for 
contacts who haven’t been emailed in over three months, while minimizing risks to your sender 
reputation—such as increased bounces or complaints.
Included in a 5‑Hour Package
• Troubleshoot and develop a custom strategy for one Mailbox Provider (MBP)
• Create reactivation strategies for recipients who haven’t been contacted in 3+ months
• Mitigate risks to your sender reputation, including bounces and complaints
• And more