Dotdigital Managed Service | Al-ikhsan Sport Segment Creation Managed Services

Dotdigital Managed Service | Al-ikhsan Sport Segment Creation Managed Services

23 Service Credits
23 Service Credits

Project outline

Dotdigital Segmentation for Al-Ikhsan Sports


Project detail

  • This quote includes Dotdigital creating 11 segments in the Al-Ikhsan Sports account

 

No.
Segment
Info
1
High-Frequency Shoppers
Customers who have made more than 3 purchases in a month
2
Moderate-Frequency Shoppers
Customers who have made 1 to 3 purchases in 3-6 months
3
Low-Frequency Shoppers
Customers who have made no purchases or only one purchase in 3 months
4
High-Value Customers
Segment customers who have consistently made high-value purchases. (RM5,000 > in the last month)
5
Medium-Value Customers
Segment for customers with moderate purchase values. (RM2,500 > in the last month)
6
Low-Value Customers
(< RM2,500 in the last month)
7
Inactive customers
Last order date more than 365 days ago
8
High-purchases - monthly
Customers who have made more than 5 purchases in last 30 days
9
High-value customers - monthly
Customers who have purchased more than RM5,000 last 30 days
10
Engaged
Last 90 days any of wbt, cartinsight, orders, opens, clicks
11
Unengaged
Last 120 days no new of the above

 

Things to note

  • This project includes the creation of 11 segments in the Al-Ikhsan Sports account.
  • The segments will be constructed by the Dotdigital Team as a one-time service. 
  • The quote covers the creation of 11 segments mentioned in the table above. Additional segments will require a separate quote.
  • The quote assumes that all required data (e.g., Cartinsights, Orderinsights, Webinsights) is available in the client's account.
  • This quote also assumes that all data is accurate and available in the Al-Ikhsan Sports account.
  • If the necessary data is not available or accurate, the created segments may not be usable.
  • The scope of this project does not include the creation of any lists.
  • The quote pertains exclusively to the one-time creation of the segment, as mutually agreed upon, and does not encompass any future maintenance
  • The client is responsible for the management of these created segments once the project is complete.
  • This project quote does not include any training or support for the client's team after project completion. If needed, a separate training session can be provided at an additional cost.
  • Any post-project adjustments or revisions to the segments after the completion date will be billed separately and are not included in this quote.
  • The quote is based on the above points only, and any changes to scope or requirements may result in additional costs.
  • This project does not include any setup or testing of other functionality.


    Project schedule

    This assumes the order has been received by 26 March
    Task Week

    Dotdigital builds out segment as per details above (table attached)

    		 27 March - 3 April (5 working days)


    Courtesy period ends

    		 4 April

    Project formally closes

    		 5 April

    Cost and additional information

    • Quote ref: #6113274079
    • Number of credits: 23 credits 

     

    Professional Services Terms

    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/