Dotdigital Platform Training for UMJ

Dotdigital Platform Training for UMJ

Price on Application
14 Service Credits
Project outline

 

 

Quantity

Custom Description

Credit Price

 

Core + Commerce Platform Overview and Support Training – up to 6 people (client office)

14

 

 

 

 

 

 

 

 

 

 

 

 

 

Please state any additional notes that needs to be added to the service order.

 

UMG would like to run through the syllabus with DD Japan ahead of the session to ensure certain things like adding custom fields are not shown.

 

Agenda: (Delivered over 2 x 2hr online or Face to Face session over two half days)

 

Session 1:

Data Management 

    1. Address Books
    2. Contacts/ Data Fields/ Insight Data
    3. Marketing Preferences/ Preference Centre
    4. Suppressions
    5. Address Book Analytics
    6. Commerce Settings

Email Campaign Creation

    1. Campaign Creation 
    2. Easy Editor/ Dynamic Data
    3. Product & Abandoned Cart Blocks
    4. Sending Campaigns

Session 2:

Segmentation

    1. Using Segment Templates  
    2. Sources, Behaviour and Data
    3. Segment Analytics 

Ecommerce 

    1. Retail, Customer & Opportunity Dashboards
    2. RFM & eRFM Segmentation
    3. Product Recomendations 

Automation

    1. Creating Triggered Campaigns
    2. Address Book automation and Auto Responders
    3. Programs

Reporting

    1. Account, Campaign, program reporting
    2. Ecommerce Reporting

     Professional Services Terms

    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Dotdigital, any failure to instruct Dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/