Fource Automative - Pre-Purchase Program

Fource Automative - Pre-Purchase Program

18 Service Credits
18 Service Credits
This program is designed to target your end-customers with the items they're most likely to buy, based on whether they've saved the item in the basket for pay-day, are waiting for a discount offer, or simply items they've been frequently browsing. Utilising browsed data (web behaviour tracking) and cart data, this program presents your subscribers with their best-loved products and, especially when combined with a compelling offer, can start to convert browsing in to spending.

What you get
  • A dedicated Digital Marketing Specialist and end-to-end testing
  • 1x Pre-Purchase program
  • 4x triggered campaign builds 
    • 2x cart based triggered emails populated with items in the basket
    • 2x browsed based triggered emails, populated with last browsed products (if you have advanced web behaviour tracking scripts present), or "we saw you peeking" campaigns if only standard web behaviour tracking is present
What we'll need from you
  • You'll need to have existing cart insight data present in your account
  • You'll need to have either standard web behaviour tracking records present, or advanced web behaviour tracking records
  • Campaign copy and assets. If you're already running an abandoned cart program think about adjusting your messaging to promote urgency
  • You should think about any incentive offers you want to leverage in these campaigns to drive engagement
Things to know and caveats
  • Campaign builds exclude dynamic content conditions
    • Your Digital Marketing Specialist will not be able to complete the project if you do not have both insight data collections available
    • Upon approval, the project will join our task queue and you will be advised of the estimated project timeline