Hawksmoor Group Limited - UK, US & IE Welcome Automation Build - 4826855393

An automation build and test with email campaign builds, one with multiple content variations.

• Enrolment
• Previously the enrolment criteria was set as below: 
• Made first booking
• AND
• New to database (created date)
• AND
• UK locations
• As all regions will be covered in this journey, the enrolment criteria may need to change, but it's likely that a decision node will be needed to send users down the correct regional journey
• If further scoping on this part is required, we will accommodate this as part of the project
• Decision node – has the user booked with Hawksmoor before?
• IF YES
• Campaign sent
• [Email 1 (Your Visit - By Site)]
• 11 dynamic content variations (one for each UK location)
• Delay: 3 days
• Campaign sent
• [Email 2 – Hawksmoor 8]
• Triggered campaign build
• Delay: 3 days
• Campaign sent
• [Email 3 – Our Food]
• Triggered campaign build
• Delay: 3 days
• Campaign sent
• [Email 4 – Our Story]
• Triggered campaign build
• Delay: 3 days
• Campaign sent
• [Email 5 – Ways to Hawksmoor]
• Triggered campaign build
• End
• IF NO
• Campaign sent
• [Email 1 – Our Story]
• *Replication of UK Our Story
• Delay: 3 days
• Campaign sent
• [Email 2 – Our Food]
• *Replication of UK Our Food
• Delay: 3 days
• Campaign sent
• [Email 3 – Ways to Hawksmoor]
• *Replication of UK Ways to Hawksmoor
• Delay: 3 days
• Campaign sent
• [Email 4 – The Hawksmoor Eight]
• *Replication of UK The Hawksmoor Eight

What’s included

• Creation of your program
• Testing of enrolment, exit and any decision criteria
• 1x round of program amends if needed
• Build of triggered campaign either from a template toolkit, or a visual provided by you
• 2x rounds of campaign amends

What we'll need from you

• Program requirements
• Confirmation of any enrolment, decision and exit rules
• The name of the triggered campaign to use in the program
• Confirmation of testing contacts
• Campaign requirements
• The template toolkit or campaign visual to work from
• Copy and image assets to use in the campaign including; image alt text, link names and titles, any tracking values if different from the account settings, the plain text copy to add
• Any personalisation fields to use e.g., title, firstname etc.
• A test distribution list
• Dynamic content rules* if included in scope above

Things to note

• You will need to provide us with copy for your emails
• If certain types of insight data are being used in the program, we may create flat data fields in its place for testing purposes only
• Anything in addition to or outside of the above will require a rescope and may incur additional costs

Things to note

• Any requests outside of, or in addition to the agreed project may require a rescope and incur additional costs