Hawksmoor Group Limited - UK, US & IE Welcome Automation Build - 4826855393
- Regular price
- Price on Application
- Sale price
- 30 Service Credits Sale
Project outline
Project detail
Welcome program
An automation build and test with email campaign builds, one with multiple content variations.
- Enrolment
- Previously the enrolment criteria was set as below:
- Made first booking
- AND
- New to database (created date)
- AND
- UK locations
- As all regions will be covered in this journey, the enrolment criteria may need to change, but it's likely that a decision node will be needed to send users down the correct regional journey
- If further scoping on this part is required, we will accommodate this as part of the project
- Decision node – has the user booked with Hawksmoor before?
- IF YES
- Campaign sent
- [Email 1 (Your Visit - By Site)]
- 11 dynamic content variations (one for each UK location)
- Delay: 3 days
- Campaign sent
- [Email 2 – Hawksmoor 8]
- Triggered campaign build
- Delay: 3 days
- Campaign sent
- [Email 3 – Our Food]
- Triggered campaign build
- Delay: 3 days
- Campaign sent
- [Email 4 – Our Story]
- Triggered campaign build
- Delay: 3 days
- Campaign sent
- [Email 5 – Ways to Hawksmoor]
- Triggered campaign build
- End
- IF NO
- Campaign sent
- [Email 1 – Our Story]
- *Replication of UK Our Story
- Delay: 3 days
- Campaign sent
- [Email 2 – Our Food]
- *Replication of UK Our Food
- Delay: 3 days
- Campaign sent
- [Email 3 – Ways to Hawksmoor]
- *Replication of UK Ways to Hawksmoor
- Delay: 3 days
- Campaign sent
- [Email 4 – The Hawksmoor Eight]
- *Replication of UK The Hawksmoor Eight
What’s included
- Creation of your program
- Testing of enrolment, exit and any decision criteria
- 1x round of program amends if needed
- Build of triggered campaign either from a template toolkit, or a visual provided by you
- 2x rounds of campaign amends
What we'll need from you
- Program requirements
- Confirmation of any enrolment, decision and exit rules
- The name of the triggered campaign to use in the program
- Confirmation of testing contacts
- Campaign requirements
- The template toolkit or campaign visual to work from
- Copy and image assets to use in the campaign including; image alt text, link names and titles, any tracking values if different from the account settings, the plain text copy to add
- Any personalisation fields to use e.g., title, firstname etc.
- A test distribution list
- Dynamic content rules* if included in scope above
Things to note
- You will need to provide us with copy for your emails
- If certain types of insight data are being used in the program, we may create flat data fields in its place for testing purposes only
- Anything in addition to or outside of the above will require a rescope and may incur additional costs
Things to note
- Any requests outside of, or in addition to the agreed project may require a rescope and incur additional costs
Project schedule
Task |
Week |
Notes |
Call to kick off the project Assets submitted to the Digital Project Manager |
1 |
Assets have been submitted ahead of time, but more may be required depending on deliverables |
Campaigns ready for review |
4 |
|
Campaign amends sent to Dotdigital |
5 |
|
Campaigns ready for second review Campaigns signed off |
6 |
|
Automation ready for test Testing plan ready |
9 |
|
Test carried out Test signed off |
10-12 |
|
Courtesy period ends Project closed |
14 |