Hawksmoor Group Limited - UK, US & IE Welcome Automation Build - 4826855393

Hawksmoor Group Limited - UK, US & IE Welcome Automation Build - 4826855393

Regular price
Price on Application
Sale price
30 Service Credits


Project outline

A multi-region welcome automation build, with testing and campaign builds.


Project detail

Welcome program 

An automation build and test with email campaign builds, one with multiple content variations.

  • Enrolment
    • Previously the enrolment criteria was set as below: 
      • Made first booking
      • AND
      • New to database (created date)
      • AND
      • UK locations
    • As all regions will be covered in this journey, the enrolment criteria may need to change, but it's likely that a decision node will be needed to send users down the correct regional journey
    • If further scoping on this part is required, we will accommodate this as part of the project
  • Decision node – has the user booked with Hawksmoor before?
  • IF YES
    • Campaign sent
      • [Email 1 (Your Visit - By Site)]
      • 11 dynamic content variations (one for each UK location)
    • Delay: 3 days
    • Campaign sent
      • [Email 2 – Hawksmoor 8]
      • Triggered campaign build
    • Delay: 3 days
    • Campaign sent
      • [Email 3 – Our Food]
      • Triggered campaign build
    • Delay: 3 days
    • Campaign sent
      • [Email 4 – Our Story]
      • Triggered campaign build
    • Delay: 3 days
    • Campaign sent
      • [Email 5 – Ways to Hawksmoor]
      • Triggered campaign build
    • End
  • IF NO
  • Campaign sent
    • [Email 1 – Our Story]
    • *Replication of UK Our Story
  • Delay: 3 days
  • Campaign sent
    • [Email 2 – Our Food]
    • *Replication of UK Our Food
  • Delay: 3 days
  • Campaign sent
    • [Email 3 – Ways to Hawksmoor]
    • *Replication of UK Ways to Hawksmoor
  • Delay: 3 days
  • Campaign sent
    • [Email 4 – The Hawksmoor Eight]
    • *Replication of UK The Hawksmoor Eight

      What’s included

      • Creation of your program
      • Testing of enrolment, exit and any decision criteria
      • 1x round of program amends if needed
      • Build of triggered campaign either from a template toolkit, or a visual provided by you
      • 2x rounds of campaign amends

      What we'll need from you

      • Program requirements
        • Confirmation of any enrolment, decision and exit rules
        • The name of the triggered campaign to use in the program
        • Confirmation of testing contacts
      • Campaign requirements
        • The template toolkit or campaign visual to work from
        • Copy and image assets to use in the campaign including; image alt text, link names and titles, any tracking values if different from the account settings, the plain text copy to add
        • Any personalisation fields to use e.g., title, firstname etc.
        • A test distribution list
        • Dynamic content rules* if included in scope above

      Things to note

      • You will need to provide us with copy for your emails
      • If certain types of insight data are being used in the program, we may create flat data fields in its place for testing purposes only
      • Anything in addition to or outside of the above will require a rescope and may incur additional costs


        Things to note

        • Any requests outside of, or in addition to the agreed project may require a rescope and incur additional costs


            Project schedule


            Task

            Week

            Notes

            Call to kick off the project

            Assets submitted to the Digital Project Manager

            1

            Assets have been submitted ahead of time, but more may be required depending on deliverables

            Campaigns ready for review

            4

             

            Campaign amends sent to Dotdigital

            5

             

            Campaigns ready for second review

            Campaigns signed off

            6

             

            Automation ready for test

            Testing plan ready

            9

             

            Test carried out

            Test signed off

            10-12

             

            Courtesy period ends

            Project closed

            14