Implementation Consultancy - ITV Studios - Festivals Part 1

Phase 1 - Initial journey

1. Dynamic invite campaign

• One dynamic invite email covering all three events.
• Contacts can be eligible for 1, 2 or 3 events.
• Salesforce Campaigns will sync eligible contacts into up to three Dotdigital lists:
  • Formats
  • Unscripted
  • Drama
• A singular Dotdigital Program will run on a daily schedule at a time to be defined, and identify new contacts added to one or more event lists.
• Email content will dynamically display the relevant event/session information based on list membership.

Invite email includes:

• Subject line, from name and from address
• Inbox preview/pre-header text
• Generic header image
• RSVP CTA at top and bottom
• First name personalisation
• Generic introduction
• Dynamic session text
• Dynamic session visuals
• Generic brand copy
• Generic footer

2. Dynamic RSVP form

• One form capturing RSVP responses for all three events.
• Only applicable events will be displayed based on the contact's event list membership.
• Up to three sessions can therefore be displayed.

Form includes:

• Generic header image
• First name personalisation
• Generic brand copy
• Personalised email and first name
• Generic "Will you join us for:" heading
• Dynamic event/session selection
• Yes/No dropdowns for each applicable event
• Dietary requirements free-text field
• Hidden, required email address
• Submit CTA
• Generic thank-you messaging

3. Dynamic confirmation email

• Confirmation email triggered through a Dotdigital Program following form submission.
• Sent only where the contact has selected Yes to at least one event.
• Expected to send within a few minutes of submission.

Confirmation email includes:

• Subject line, from name and from address
• Inbox preview/pre-header text
• Generic header image
• First name personalisation
• Events selected "Yes"
• Generic brand copy
• Confirmed sessions with images and date/time
• Google and Outlook calendar CTAs
• Generic app CTA
• Confidentiality text
• Generic footer

Phase 2 - Post-RSVP

*This will be quoted for during build of Phase 1 at a separate cost

• Follow-up campaigns following the RSVP stage.
• Follow-up sending logic to be controlled within Dotdigital.
• Exact follow-up campaign requirements/content to be confirmed by ITV.

Requirements from ITV / Questions

Content and assets required

ITV to provide:

Invite campaign

• Subject line
• From name
• From address
• Pre-header/inbox preview text
• All email copy
• Images
• Links
• All required content variants

RSVP form

• Form copy
• Images
• Links
• All required content variants
• Generic confirmation/thank-you page messaging

Confirmation campaign

• Subject line
• From name
• From address
• Pre-header/inbox preview text
• Email copy
• Images
• Links
• All required content variants

Event information required

ITV to confirm:

• Date(s) of each event.
• Cut-off date for the first invite send.
  

Event invite logic - clarification required

Please confirm which of the following is required:

Option 1 - Fixed event combinations

• If a contact is invited to 1 event, it will always be Formats.
• If a contact is invited to 2 events, it will always be Unscripted + Drama.
• Some contacts can be invited to all 3 events.

Option 2 - Any combination

• A contact can be invited to any 1 of:
  • Unscripted
  • Drama
  • Formats
• A contact can be invited to any 2 of the 3 events.
• A contact can be invited to all 3 events.

Assumptions

• The campaign and form layouts will be broadly aligned to last year's Festivals Journey.
• The Implementation Consultant can create the layouts using placeholder content where final ITV content has not yet been supplied.
• Salesforce Campaigns will be the source for identifying eligible contacts.
• Salesforce will sync contacts into the relevant Dotdigital event lists.
• There will be one Dotdigital list per event.
• Dotdigital Programs and segments will control sending logic.
• Liquid Script and Dynamic Content will be used to manage content variants.
• The invite campaign will run from a single Dotdigital Program on a daily schedule.
• The RSVP form will dynamically display only the events applicable to each contact.
• The confirmation email will be triggered through a Program based on RSVP selections.
• Confirmation emails will only send when a contact has selected "Yes" to at least one event.
• Testing is included within the quoted scope.
• Two rounds of amendments are included.
• Confirmation-page messaging will be generic and cannot dynamically display the events selected.

Constraints

• Multiple from-name rules are not supported based on the previous request. A data-field personalisation approach can be used instead if required.
• The RSVP confirmation/thank-you page cannot dynamically display the contact's selected events.
  • A generic confirmation-page message will therefore be used.
• The confirmation email requires segmentation/program logic because the form captures both Yes and No responses for each event.
• Final dynamic content depends on ITV supplying all required content and variants.
• The timeline is dependent on ITV supplying complete content and assets by 17 September.
• The scope currently specifies one invite email, one RSVP form and one confirmation email; post-RSVP follow-up campaign quantities/content require confirmation and separate scope