Implementation Consultancy - Neals Yard | Replenishment project

Regular price: Price on Application
Sale price: 33 Service Credits

Project details

Product	SKU	No of usage days	Priority number	Send after
Frankincense Nourishing Cream 50g	0520	100 uses	1	100 days
Frankincense Hydrating Cream 50g	0716	100 uses	3
Wild Rose Beauty Balm 50g	2362	100 uses	5
Wild Rose Glow Day Cream 50ml	1162	100 uses	8
Defend & Protect Hand Wash 185ml	1080	123 uses	6
Rejuvenating Frankincense Facial Wash 100ml	5012	200 uses	2	200 Days
Geranium & Orange Hand Wash 200ml	0185	200 uses	7
Bee Lovely Hand Wash 295ml	2401	245 uses	4
Aromatic Body Butter 200ml	1044	25 uses	10	45 days
Geranium & Orange Body Lotion 200ml	2510	66 uses	9	45 days

Campaigns:

Build of 3x triggered campaigns with AP for the above groups

Campaign logic (campaign 1):

Find orders made 100 days ago where Order_status = closed + fulfilment_status = fulfilled
For SKUs: 0520, 0716, 2362, 1162, 1080 and product type = ‘simple’ (product catalogue type)
Show only one of the above SKUs, based on the priority number
Show one set of recommended products relevant to the product that will be displayed on send

Campaign logic (campaign 2):

Find orders made 200 days ago where Order_status = closed + fulfilment_status = fulfilled
For SKUs: 5012, 0185, 2401 and product type = ‘simple’ (product catalogue type)
Show only one of the above SKUs, based on the priority number
Show one set of recommended products relevant to the product that will be displayed on send

Campaign logic (campaign 3):

Find orders made 45 days ago where Order_status = closed + fulfilment_status = fulfilled
For SKUs: 1044, 2510 and product type = ‘simple’ (product catalogue type)
Show only one of the above SKUs, based on the priority number
Show one set of recommended products relevant to the product that will be displayed on send

Replicate the above campaigns (6 total) – adjust content and the target purchase date to meet automation send dates

Automations:

3x automations for the above groups
For the first enrolment, send to all contacts that meet the criteria

For a contacts second+ enrolment, enrol on every other purchase

Delays between campaigns if no re-purchase has been made
Define any additional exit criteria
To exclude these contacts from other sends / automations, on program enrolment we will update a contact data field e.g., IN_POST_PURCHASE = Yes, when they reach the end of the journey set the data field to No

Within segments and automations, use condition IN_POST_PURCHASE = Yes to exclude them from sends

For the subject line, we will automate assigning the product name to a contact data field to be able to personalise the campaign subject lines

Estimate:

3x campaign builds with AP = 10 credits/ IC hours
3x replications with copy and logic adjustments = 6 credits/ IC hours
3x post-purchase automations = 12 credits/ IC hours

100 days
200 days
45 days

*optional: provide a walkthrough via screenshare + document the campaign the logic so the client can make future edits, introduce new products to the journey etc. = 5 credits/ IC hours

Delivery:

Estimated 6-8 weeks as of 29^th September.

Client will need to provide all campaign content including

Subject line
From name
Preview text
Any hero images
Any other images to be used
Copy

Cost and additional information

Quote ref: #5105107520
Number of credits = 33

Professional Services Terms

The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/