Implementation Consultancy - West Midlands Trains - Season Ticket Project

Implementation Consultancy - West Midlands Trains - Season Ticket Project

Price on Application
11 Service Credits

Project details

WMT have two insight collections in their account; one for Web and one for App. This project will focus on Web purchases which are pushed to the 'season' insight collection in the account. 
The project is to deliver a ticket renewal campaign and automation, plus a set up guide and walkthrough post sign-off. 
  • Account: WMR.SocialMedia.Twitter@wmtrains.co.uk
  • Collection: ‘season’
  • Campaign personalisation
    • Period Type
    • Ticket End Date
    • CTA (start and enddate calculations based on period type - this would be current ticket enddate + 1)
  • Automation Criteria
    • Contacts who have a season ticket that expired 'yesterday' and have no other active or flexi tickets
    • Exclude contacts who have an active 'orders' insight record
  • Costs:
  • 1x campaign build with liquid markup = 5 credits 
  • Segment set up + single trigger automation = 3 credits 
  • Build guide + walkthrough post sign-off = 3 credits
Cost and additional information

  • Number of credits = 11

 

Professional Services Terms

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