Kiddies Kingdom Limited - Automations Project

Welcome program

• Sends to new subscribers as well as re-subscribers
• Contacts go in to Subscribed contacts from Prestashop 31 01 22 address book via API
• Single-step welcome
• Decision to check for opens or clicks after X days (TBC)
• If a contact opened or clicked, they fall in to BAU
• If they didn’t open or click, they should fall into an ‘unengaged’ address book
• Cost: 5 credits
• Includes end-to-end testing and 1 round of amends

Re-engagement

• Contact did not open / click an email in the last 180 days, and last subscribed date occurs more than 180 days ago
• Send ‘we miss you’ email
• Check whether the contact opened / clicked within 10 (days TBC) days
• If they opened / clicked – exit program
• If they did not open / click update LAPSED = ‘Y’ (data field TBC) and exit / delete contact (action TBC)
• Use this data field to exclude contacts from segments if they’re going to be kept in the account
• Cost: 3 credits

Pregnancy journey

• Pre Natal
• 4-6 – Email with Advice & Products eg Support Pillows
• 7-9 – Must Have products (Bedside crib, cot furniture, bathtub, monitor etc) , Product Checklist, Content & Products – Maternity bag and products         
• Post Natal
• 0-6m – Feeding, Carrier, bouncer (LINK)
• 6-12m – playmat/gym,walker, Highchair, gate etc
• 12- 18m – stroller, car seat Group 2/3 stroller  etc
• 18-24m – Bowls, stroller, toys
• Notes
• We can keep pre and post in the same automation
• Contacts will auto-skip to their relevant pregnancy stage if they (e.g.,) do not meet the first two rules
• Due date (date format) data field must be present before this part of the project can begin
• Cost: 10 credits
• Includes: end-to-end testing, 1 round of amends if required