Krispy Kreme (IE) - Automated Programs | Implementation Consultancy
- Regular price
- Regular price 35 Service Credits
- Sale price
- 35 Service Credits Sale
Top level:
- KK IE will be a brand new child account, we have recommended they get an extra sandbox account to test the Magento installation.
- The KK/247 team are going to attempt to integrate fully using the ‘default’ integration, but as they have a custom front-end this may not be possible. Antony as followed up with a summary from yesterdays call for this.
- KK IE will not (for now) integrate with any Loyalty data – this is managed by a 3rd party at present
- The only integrated data for IE will be Magento
- They have confirmed verification is not required at this stage, as consent/optin is captured at point of registration and this is enough to determine a subscriber.
Item |
|
Credits |
Welcome program + 3 email campaigns |
We will copy the UK template toolkit from the main account, and update all links relevant to the IE store – this template can be used for all IE comms
|
14 PSCs |
Birthday x2 sorting programs |
N/A – as is in parent account |
5 PSCs |
Birthday program + 2 email campaigns |
Coupon codes: Magento can generate unique coupon codes and expiry / resend / min spend etc. rules can be configured in Magento – this would be the responsibility of the KK team configure – dotdigital can provide general guidance. Information on Magento coupon codes can be found here.
These wouldn’t be codes that are added to the wallet/account – instead they are sent via email to the recipient. *this working will be a dependency of Magento successfully integrating with dotdigital.
For the resend 20 days later, if we’re not getting offline orders just consider the messaging in this email.
|
11 PSCs |
Resubscribe form |
As discussed yesterday, we can build a resubscribe form for KK which can be embedded into the ‘my account’ area of the website login. This needs to capture ‘email’ and trigger a resubscribe notification. We would build this using signup form code, and modify the raw code to match KK IE branding. We can also amend the branding on the resubscribe email so this is on-brand |
3 PSCs (form) 2 PSCs (email) |
- Quote ref: 7589495003
- Number of credits: 35
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