LG Electronics U.K LTD - Campaign management - ID: 2539623802

LG Electronics U.K LTD - Campaign management - ID: 2539623802

Regular price
Price on Application
Sale price
36 Service Credits

Project outline

Campaign Details Send date Costs
MEMBERS MONTH

Mail 1: 2nd of June SENT

Theme: LifeStyle
Audience: Full base as of 1st June -
Base Audience
Message: Explained briefly the offer & sent the 4 coupons
2/6/2022 6 Managed Services Hours



100% rush charge (under 5 working days)
Mail 1b: 10th June

Theme: Vivid Life
Audience: Base Audience
Message: TV focus and it needs to include a reminder of all the other coupon codes.
10/6/2022
Mail 2: 16th June

Theme: Green Life
Audience: Base Audience - Target A (Mail 3)
Message: Appliances focus. Reminder of the offer
16/06/2022 4.5 Managed Services Hours

50% rush charge (under 10 working days)
Mail 3: 16th of June

Theme: Working life
Audience: Target A
Consumer electronics audience segmentation:
High spending technology hungry young affluent households
Tech savvy, financially comfortable established couples & families
Comfortable empty nesters with high spend on practical technology
Customers with incomes over £20,00 per year
Socio-Economic Classification:
Higher managerial, administrative, professional occupations (A)
Intermediate managerial, administrative, professional occupations (B)
Supervisory, clerical & junior managerial, admin, professional (C1)
Message: IT products related. Here we can include information about the new monitors as they are included in the offer.
16/06/2022 4.5 Managed Services Hours



50% rush charge (under 10 working days)
Mail 4: 24th June

Theme: Gaming life and Music life
Audience: - Members in Launch Email that have not used both coupons and also fall into audience B & C
Gaming life - Audience B
Customers with Gaming Consoles in Household
Customers with Children under 18 in Household
Music life - Audience C
Customers with a High Entertainment rank (3)
Customers with an interest in listening to music
Customers with an interest in fitness
Message: Audio and Gaming products.
24/06/2022 3 Managed Services Hours
Mail 5: 28th June

Theme: Lifestyle
Audience: Base audience
Message: Final reminder before offer expires
28/06/2022 3 Managed Services Hours
LG GRAM NPI

Campaign dates

Pre-order 8th of June to 21st of June

Launch offer 22nd of June to 12th of July

Offer: Free +view when you purchase the new gram laptop
Mail 1: Pre-order launch 8th of June

Audience:
1.Hand raisers (from PRE REGISTER form) not present in (2)
2a. Current Hustle Hub (opt-in) members
3. Axiom: High probability to buy or research tech (and not in 2)

Message: talk about the new product features, the offer and also introduce the Hustle hub. Use the free delivery opportunity but also make it clear that this is pre-order so that the users are not disappointed
8/6/2022 4.5 Managed Services Hours



50% rush charge (under 10 working days)
Mail 2: Arrival launch 22nd of June

Audience: Full base - those that have recently purchased a laptop
Message: as the pre-launch, just updated
22/06/2022 3 Managed Services Hours
Mail 3: Reminder of offer end 10th of July

Audience: Full base - those that have recently purchased a laptop
Message: last chance
10/7/2022 3 Managed Services Hours
ERGO Monitors launch

Campaign dates

Launch date 13th of June

Offer: The MEMBERs week offers are valid, no other offer has been set
Mail 1: Product Launch 13th of June

Audience: Same as mail 3 on MEMBERS week
Message: talk about the new product features, reminder of the members offer
13/06/2022 4.5 Managed Services Hours



50% rush charge (under 10 working days)
Total cost: 36 Managed Services Hours



Project requirements

Requirements

  • All assets are supplied together and none are missing
    • This includes supplying all product details where appropriate
  • The customer will build out the segments and let the Managed Services team know which segments are to be used for sending

Timeline for Mail 1

5 or 6 working days before deployment

Campaign brief and assets submitted

3-1 working days before deployment

Dotdigital to send first drafts

Stakeholder and Dotdigital to define amends

Dotdigital to supply final drafts

Campaign stakeholder to sign off

1 working day before deployment

Campaign stakeholder to upload data and email Dotdigital to confirm the address book/segment

 

Timelines for Mail 2 and Mail 3

15 working days before deployment

Campaign brief submitted

Output structure submitted

10 working days before deployment

Dotdigital to send first drafts

8 working days before deployment

Campaign stakeholder to submit first round of amends

6 working days before deployment

Dotdigital to send second drafts

4 working days before deployment

Campaign stakeholder to submit final round of amends

2 working days before deployment

Dotdigital to supply final drafts

Campaign stakeholder to sign off

1 working day before deployment

Campaign stakeholder  to upload data and email Dotdigital to confirm the address book


    Cost and additional information
    • Any delay in submitting assets may result in a delay to the timelines state above.

    • Quote ref: #2539623802
    • Number of credits = 16.5 Professional Services Credits


    A discount has been agreed with your Customer Success contact. The initial project was estimated at 16.5 credits, and we have agreed to deliver this at 16 credits instead.

    Professional Services Terms

    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/