LG Electronics U.K LTD - Campaign management - ID: 2539623802
- Regular price
- Price on Application
- Sale price
- 36 Service Credits Sale
| Campaign | Details | Send date | Costs |
|
MEMBERS MONTH
|
Mail 1: 2nd of June SENT Theme: LifeStyle Audience: Full base as of 1st June - Base Audience Message: Explained briefly the offer & sent the 4 coupons |
2/6/2022 | 6 Managed Services Hours 100% rush charge (under 5 working days) |
|
Mail 1b: 10th June Theme: Vivid Life Audience: Base Audience Message: TV focus and it needs to include a reminder of all the other coupon codes. |
10/6/2022 | ||
|
Mail 2: 16th June Theme: Green Life Audience: Base Audience - Target A (Mail 3) Message: Appliances focus. Reminder of the offer |
16/06/2022 | 4.5 Managed Services Hours 50% rush charge (under 10 working days) |
|
|
Mail 3: 16th of June Theme: Working life Audience: Target A Consumer electronics audience segmentation: High spending technology hungry young affluent households Tech savvy, financially comfortable established couples & families Comfortable empty nesters with high spend on practical technology Customers with incomes over £20,00 per year Socio-Economic Classification: Higher managerial, administrative, professional occupations (A) Intermediate managerial, administrative, professional occupations (B) Supervisory, clerical & junior managerial, admin, professional (C1) Message: IT products related. Here we can include information about the new monitors as they are included in the offer. |
16/06/2022 | 4.5 Managed Services Hours 50% rush charge (under 10 working days) |
|
|
Mail 4: 24th June Theme: Gaming life and Music life Audience: - Members in Launch Email that have not used both coupons and also fall into audience B & C Gaming life - Audience B Customers with Gaming Consoles in Household Customers with Children under 18 in Household Music life - Audience C Customers with a High Entertainment rank (3) Customers with an interest in listening to music Customers with an interest in fitness Message: Audio and Gaming products. |
24/06/2022 | 3 Managed Services Hours | |
| Mail 5: 28th June Theme: Lifestyle Audience: Base audience Message: Final reminder before offer expires |
28/06/2022 | 3 Managed Services Hours | |
|
LG GRAM NPI
Campaign dates Pre-order 8th of June to 21st of June Launch offer 22nd of June to 12th of July Offer: Free +view when you purchase the new gram laptop |
Mail 1: Pre-order launch 8th of June Audience: 1.Hand raisers (from PRE REGISTER form) not present in (2) 2a. Current Hustle Hub (opt-in) members 3. Axiom: High probability to buy or research tech (and not in 2) Message: talk about the new product features, the offer and also introduce the Hustle hub. Use the free delivery opportunity but also make it clear that this is pre-order so that the users are not disappointed |
8/6/2022 | 4.5 Managed Services Hours 50% rush charge (under 10 working days) |
| Mail 2: Arrival launch 22nd of June Audience: Full base - those that have recently purchased a laptop Message: as the pre-launch, just updated |
22/06/2022 | 3 Managed Services Hours | |
| Mail 3: Reminder of offer end 10th of July Audience: Full base - those that have recently purchased a laptop Message: last chance |
10/7/2022 | 3 Managed Services Hours | |
| ERGO Monitors launch Campaign dates Launch date 13th of June Offer: The MEMBERs week offers are valid, no other offer has been set |
Mail 1: Product Launch 13th of June Audience: Same as mail 3 on MEMBERS week Message: talk about the new product features, reminder of the members offer |
13/06/2022 | 4.5 Managed Services Hours 50% rush charge (under 10 working days) |
| Total cost: | 36 Managed Services Hours | ||
Requirements
- All assets are supplied together and none are missing
- This includes supplying all product details where appropriate
- The customer will build out the segments and let the Managed Services team know which segments are to be used for sending
Timeline for Mail 1
|
5 or 6 working days before deployment |
Campaign brief and assets submitted |
|
3-1 working days before deployment |
Dotdigital to send first drafts Stakeholder and Dotdigital to define amends Dotdigital to supply final drafts Campaign stakeholder to sign off |
|
1 working day before deployment |
Campaign stakeholder to upload data and email Dotdigital to confirm the address book/segment |
Timelines for Mail 2 and Mail 3
|
15 working days before deployment |
Campaign brief submitted Output structure submitted |
|
10 working days before deployment |
Dotdigital to send first drafts |
|
8 working days before deployment |
Campaign stakeholder to submit first round of amends |
|
6 working days before deployment |
Dotdigital to send second drafts |
|
4 working days before deployment |
Campaign stakeholder to submit final round of amends |
|
2 working days before deployment |
Dotdigital to supply final drafts Campaign stakeholder to sign off |
|
1 working day before deployment |
Campaign stakeholder to upload data and email Dotdigital to confirm the address book |
- Any delay in submitting assets may result in a delay to the timelines state above.
- Quote ref: #2539623802
- Number of credits = 16.5 Professional Services Credits
A discount has been agreed with your Customer Success contact. The initial project was estimated at 16.5 credits, and we have agreed to deliver this at 16 credits instead.
Professional Services Terms