Mamas and Papas - Managed Services - Abandoned Cart Updates, Grow Programs, Dynamic Pregnancy Stages, Product Recommendations

Mamas and Papas - Managed Services - Abandoned Cart Updates, Grow Programs, Dynamic Pregnancy Stages, Product Recommendations

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Price on Application
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40 Service Credits

Project Deliverables


Project: Dynamic Fruits
  • An advanced personalisation decision block to display different hero images for the weekly stages of pregnancy, across 30 weeks (weeks 10-40)
  • M&P to provide banner images and where they should link to 

  • Cost: 10 credits
  • Delivery by: end of October 2021
  • The block rules can be created ahead of assets being provided

Project: Updates and Extension to 'Grow' programs (EN and IE)
  • dotdigital and M&P to discuss the program amends beyond bridging gaps between the 2-3 week 'space' in the current programs and update accordingly
    • 5 credits
  • In addition, the programs should be extended to include 4 years of sends on the anniversary of 'due date'
    • 3 credits
  • Cost: 8 credits
  • Delivery by: end of October 2021

Project: Product Recommendations Collab
  • Screenshare to cover
    • Creating product recs
    • Applying filters e.g. stock, price, anything present in product_catalog
    • Using recs in campaigns, and editing block styling + values to display
  • Collab follow up deck to include
    • Recap of session
    • Useful links on the knowledge base
    • Recommendations for which recs to use under X campaign types *also to discuss over screenshare

  • Cost: 7 credits
  • Delivery by: end of October 2021

Project: Abandoned Cart Updates
  • 2x Abandoned Cart campaign updates
  • Add product recommendations with decision block for
    • 'Also bought' for customers who have existing order data
    • 'Most viewed' / 'Best sellers' for customers who've never made an order
  • M&P to create 2x new visuals in triggered campaigns
    • dotdigital will apply AP behind any cart areas present

  • Cost: 7 credits
  • Delivery by: end of October 2021

Project: Post Purchase
  • 1x campaign build using ‘also bought’ product recommendations
    • M&P to provide any campaign copy / assets
  • 1x post purchase program
    • Single trigger program sent X days after order date – M&P to confirm
    • M&P to confirm any exclusions from the program

  • Cost: 8 credits
  • Delivery by: end of October 2021

Things to note
  • Campaign builds will include 2 rounds of amends
  • Program builds will include 1 round of amends
  • Program testing is included where possible using flat data fields
Project cost and timeline
  • Expected turnaround within 30 working days or when previously agreed otherwise from receipt of assets, any required data or 'else' as stated above
  • Quote reference: #1679159935
  • Number of credits = 40

 
Professional Services Terms

The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/