McElhinneys Collaborative Workshop

McElhinneys Collaborative Workshop

Price on Application
12 Service Credits
Project outline
  • Collaborative session to build
    • a 2-3 step birthday program, using the DOB data field
    • a single step program to send a once-off triggered email to customers who have not provided an email address on sign-up/ account creation
    Project notes
    • Birthday Program
      • McElhinneys to provide campaigns to use for the journey build, we can use placeholders if these aren't ready before the session 
      • If an offer is being sent as part of the journey, we would recommend sending a 'pre-birthday treat', a 'happy birthday on the day' and a 'post-birthday code expires soon' email
        • The third email should only be sent if the voucher has not been used, this can be identified in Orderinsight > Coupon Code. Client to confirm what the code is
    • Birthday capture program
      • Enrol contacts only once
      • McElhinneys to create a triggered campaign and data capture form, birthday question should be mapped to DOB data field
      • Include two routes in the program, route 1 should be to send to all existing contacts in the account who have not provided a birthday est. 55k. Route two should send to contacts 5 days after created date if DOB is empty
    • Collaborative workshop overview
      • To be delivered over 2x 1.5 hour sessions
      • Include segment creation that will be used in the programs
      • Include program builder overview 
      • Following best practice when setting up programs 
      • How to test your program
      • A deck will be provided after your session with a breakdown of what was covered, useful resources and anything for McElhinneys to action at a later stage 
    Cost and additional information
    • Currently a 30 working day lead time for project completion, your assigned project manager will confirm the dates for the sessions

    • Quote ref: 717879908
    • Number of credits = 12

     

     

    Professional Services Terms
    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/