Minerva Beauty - Re-engagement Program

Minerva Beauty - Re-engagement Program

Regular price
Price on Application
Sale price
20 Service Credits

Project outline


Dotdigital Account: megan@minervabeauty.com

A re-engagement program is an automation that helps interact with contacts that have stopped engaging with your content using a strategic plan to warm those contacts again or remove them from the account to avoid affecting the online reputation down the road. The strategy built and implemented reduces the risk of harming your sender's reputation while executing the re-engagement strategy.

• Project scope
• Sending strategy
• Program and trigger campaigns
• Execution

Sending strategy
1. We miss you
2. Checkout what you've been missing (possibly include an incentive)
3. Re-permission (update marketing preferences or unsubscribe)


    Project requirements
    • Client to provide any supporting assets/imagery
    • Expected turnaround within 10 working days after credits have been redeemed
    Cost and additional information
    • Please note that we are not a data cleaning service, and this strategy shouldn't be solely depended on.
    • Number of credits = 20

    Professional Services Terms
    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Dotdigital, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/