Project outline
Dotdigital Account: megan@minervabeauty.com
A re-engagement program is an automation that helps interact with contacts that have stopped engaging with your content using a strategic plan to warm those contacts again or remove them from the account to avoid affecting the online reputation down the road. The strategy built and implemented reduces the risk of harming your sender's reputation while executing the re-engagement strategy.
• Project scope
• Sending strategy
• Program and trigger campaigns
• Execution
Sending strategy1. We miss you
2. Checkout what you've been missing (possibly include an incentive)
3. Re-permission (update marketing preferences or unsubscribe)