Patisserie Valerie Data Management and Re-engagement Program

Patisserie Valerie Data Management and Re-engagement Program

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Price on Application
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24 Service Credits

Project outline
  • Patisserie Valerie have a new main user with the account and would like to tidy up some of their data
  • The account has been inherited from a few different previous owners and would like to take this opportunity to make sure their data is being utilised effectively
  • Phase 1 will look at a small audit of the account covering
  • Phase 2 will be a re-engagement program build *client to provide campaigns 
    Project scope
    • Phase 1 - mini data audit
      • Scrape of data fields used in programs (11 programs, 2 active) and segments (38 in total). Flag data fields that can safely be deleted or that are not in use - identify if we can we make use of those unused fields
      • Clean up of segments - archive folder or delete any old/ unused, merge any that are duplicated. re-organise segments in to new folers e.g. test, orders, engagement etc. 
      • Clean up of address books (51) - archive folder/ delete unused address books. Re-organise in to new folders
      • Creation of segments, specifically centered on lapsed and engaged/ unengaged 
      • Run the GSL and remove invalid domains and hard bounces 
        • Document the above either on Word or PPT and provide guidance on managing segments and data moving forward e.g. how often to run the GSL
    • Phase 2 - re-engagement program
      • Program recommendation - engagement and deletion criteria to be confirmed with Patisserie Valerie 
        • Enroll based on last engaged and created date 
        • Send email 1 - 'we miss you', include and unsub and DOI button in the emails
        • If DOI button clicked, exit journey
        • If no action was taken within X days, send the next email
        • Repeat decisions from above, with a longer wait time 
        • If no action has been taken, send the final email 'Goodbye'
        • Wait 20 days and re-check for a click to keep opted in, delete contacts if no action has been made 
    Cost and additional information
    • Expected turnaround within 20-25 working days

    • Quote ref: #725587494
    • Number of credits = 24

    A discount has been agreed with your Account Manager. The initial project was estimated at 28 credits, and we have agreed to deliver this at 24 credits instead.

    Professional Services Terms
    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: