Personalised Gift Shop - Collaborative session - ID: 3160626445

• Kick-off call to re-cover requirements and confirm any exclusions

• Confirm ‘order_status’ to include e.g., ‘complete’ ‘dispatched’
• The session is typically ~2 hours
• The DMS assigned will jump in to the account ahead of the session to prep any segments – these will be stored in a folder we will create named ‘dotdigital’
• During the session there is plenty of opportunity for Q&A, but we will reserve 10-15 mins at the end to cover also
• We will record the session and circulate
• We may set a task for PGS to take away
• We will provide a follow up deck that contains
• Overview of project
• Delivered in the session
• Follow up resources
• Automation best practise advice

 We recommend no more than 6 users are present on the call

Program breakdown:

• Route 1: Contacts last purchase date was 1 year ago
• Send ‘ready to order’ campaign 1
• Follow rules as are in the ‘option 1’ program
• Reduce delays to every 30 days for sends
• Messaging to be targeted around reactivation, rather than recency
• Request to update preferences
• If the contact is engaging, keep them in the account
• If they’re not engaging – delete them or set a data field e.g,, IS_ENGAGED = N
• This will need to have a separate program running to update this data field / delete contacts daily also
• Route 2: Contacts who subscribed more than 1 year ago, have never made an order, have not opened any campaign in 10 months
• Send ‘update preferences’ campaign – capture what they want to hear about
• If they did not engage within 14 days, re-send with an incentive
• Wait 3 weeks – check for any conversion / engagement
• For no engagement – final send “it’s bye for now, but you can opt in at any time)
• Wait 20 days – check for final engagement - update engagement data field / delete as above