Rain Bird - Re-engagement Program

Rain Bird - Re-engagement Program

Regular price
Price on Application
Sale price
5 Service Credits

Project outline

  • EC Account: cmarek@rainbird.com
  • Update program logic (name: Re-engagement program)
  • Update/create triggered campaigns
  • Test coupon codes
  • Walkthrough/amendments


Triggered campaigns

  1. Don’t miss out: Using a very strong subject line and personalization, tell customers and subscribers what they are missing out on, tips and let them update their email preferences to avoid an unsubscribe.
  1. Reminder: Remind recipients why they signed up - great products and product recommendations, and off a discount such as 15% off (code RB15).
  1. Unsubscribe: Increase incentive 25% off (REN25) and ask if they would like to stay or unsubscribe.
    Project requirements
    • Client to provide 25% off coupon code (received)
    • Assets/imagery
    • Completion date: Friday, 4/23/21
    Cost and additional information
    • Number of credits = 5
    Professional Services Terms
    The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee, and no credits or refunds, pro-rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/