ScotRail - Implementation Consultancy - Pre-departure project

ScotRail - Implementation Consultancy - Pre-departure project

Regular price
Price on Application
Sale price
16 Service Credits

Project details
  • KD:

    • Hero image
    • Destination weather
    • Destination events



    • 2x campaign builds
      • Weekday travel
      • Weekend travel
    • From and To
      • Station codes
      • Dates
    • Liquid script testing for event block – variable to be assigned to match with KD merge-field for 16 destinations
    • 2x automation builds
      • Weekday travel
      • Weekend travel



    • Supply campaign content for each version
      • Subject line
        • *note that we can’t use insight data in subject lines but we can use destination city in pre-header/inbox preview
    • Confirm tracking parameters
      • Campaign
      • Source
      • Medium
    • Confirm how many days before departure the campaign should be sent
    • Confirm the account and insight collection to be used


*est 20 working days for delivery once content, account and insight collection has been confirmed 

*KD to supply simple embed URL for events block solely for the purpose of AP testing - finalised visual/link can be supplied at a later date (ideally W/E 2nd Dec) 

*KD to provide their list of merge field names and values 

*DDG will test using AP with merge fields and provide outcome results 

*ScotRail are currently reviewing ticket data

Cost and additional information

  • Number of credits = 16


Professional Services Terms
The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: