Studio Spares Post Purchase Journeys

Studio Spares Post Purchase Journeys

Price on Application
16 Service Credits
Project outline
  • Two automations and campaign builds for post purchase journeys for account a.rowling@studiospares.com 
  • Targeting 5x different purchased products, with pre-defined cross-sells
    • Program 1: High value cross-sell items
      • Enroll contacts who've purchased X SKUs, and have made an order in the last 10-20 days. Exclude contacts who've made an order in the last 10 days
      • Random split (25%/75%)
      • 25% route to be held until the 3rd Tuesday of the month at 12.30
      • 75% to be held until the last Friday of the month at 12.30
      • Both get sent the same campaign
      • For each send, add a 14 day delay
      • Decision to check if a contact purchased any of the cross-sell SKUs within 14 days - if they didn't, send a reminder with an adjustment in subject/ copy. If they did, exit them
    • Program 2: Low value cross-sell items
      • Enroll contacts who've purchased X SKUs, and have made an order in the last 10-20 days. Exclude contacts who've made an order in the last 10 days
      • Random split (50%/50%)
      • First route to be held until the 14th of the month or the second Thursday
      • Second route to be held until the 28th of the month or the 4th Thursday
        • We want to avoid weekend sends 
      • Both get sent the same campaign
      • For each send, add a 14 day delay
      • Decision to check if a contact purchased any of the cross-sell SKUs within 14 days - if they didn't, send a reminder with an adjustment in subject/ copy. If they did, exit them
    • 5x campaign builds + 5x replications (resends) 
      • 5 different campaigns for each of the 5 products specific 
      • Each has their own cross/upsell SKUs
      • Utilise the 'product' block in the builder to pull from account product catalog. Add in UTM tracking as per the campaign advanced settings
      • Use placeholders until content has been provided, include instructional sections e.g. 'Sales heading here' 'product copy here' 'link to video' etc.
      • Once signed off, duplicate and adjust subject/ copy (to be provided) 
Project requirements & notes
  • Client to provide copy for campaigns
  • Client to provide GIFs for Youtube content where applicable
  • Client to confirm the high-value upsells (this has been provided on a separate spreadsheet)
  • When we reach the testing phase, we will confirm how many test purchases need to be made to run program testing
    • For this process we will reduce the delays and enrollments so we can complete testing across a few days, rather than a few weeks
  • Delivery: within 20 working days once the order has been processed and assigned
Cost and additional information

  • Quote ref: #1984933329
  • Number of credits = 23

 

A discount has been agreed with your  Customer Success Manager. The initial project was estimated at 23 credits, and we have agreed to deliver this at 16 credits.

Professional Services Terms
The work described hereunder must be redeemed within 12 months from purchase, on a date and time to be agreed with dotdigital. Unless due to the availability of Engagement Cloud, any failure to instruct dotdigital to commence or agree the work described (in whole or in part) will result in forfeiture of the entirety of the fee and no credits or refunds, pro rata or otherwise, will be provided. In addition to the dotdigital Terms, this product is also subject to the terms found at: https://dotdigital.com/terms/ps-terms/