Studio Spares Post Purchase Journeys
- Regular price
- Price on Application
- Sale price
- 16 Service Credits Sale
Project outline
- Two automations and campaign builds for post purchase journeys for account a.rowling@studiospares.com
- Targeting 5x different purchased products, with pre-defined cross-sells
- Program 1: High value cross-sell items
- Enroll contacts who've purchased X SKUs, and have made an order in the last 10-20 days. Exclude contacts who've made an order in the last 10 days
- Random split (25%/75%)
- 25% route to be held until the 3rd Tuesday of the month at 12.30
- 75% to be held until the last Friday of the month at 12.30
- Both get sent the same campaign
- For each send, add a 14 day delay
- Decision to check if a contact purchased any of the cross-sell SKUs within 14 days - if they didn't, send a reminder with an adjustment in subject/ copy. If they did, exit them
- Program 2: Low value cross-sell items
- Enroll contacts who've purchased X SKUs, and have made an order in the last 10-20 days. Exclude contacts who've made an order in the last 10 days
- Random split (50%/50%)
- First route to be held until the 14th of the month or the second Thursday
- Second route to be held until the 28th of the month or the 4th Thursday
- We want to avoid weekend sends
- Both get sent the same campaign
- For each send, add a 14 day delay
- Decision to check if a contact purchased any of the cross-sell SKUs within 14 days - if they didn't, send a reminder with an adjustment in subject/ copy. If they did, exit them
- 5x campaign builds + 5x replications (resends)
- 5 different campaigns for each of the 5 products specific
- Each has their own cross/upsell SKUs
- Utilise the 'product' block in the builder to pull from account product catalog. Add in UTM tracking as per the campaign advanced settings
- Use placeholders until content has been provided, include instructional sections e.g. 'Sales heading here' 'product copy here' 'link to video' etc.
- Once signed off, duplicate and adjust subject/ copy (to be provided)
Project requirements & notes
- Client to provide copy for campaigns
- Client to provide GIFs for Youtube content where applicable
- Client to confirm the high-value upsells (this has been provided on a separate spreadsheet)
- When we reach the testing phase, we will confirm how many test purchases need to be made to run program testing
- For this process we will reduce the delays and enrollments so we can complete testing across a few days, rather than a few weeks
- Delivery: within 20 working days once the order has been processed and assigned
Cost and additional information
- Quote ref: #1984933329
- Number of credits = 23
A discount has been agreed with your Customer Success Manager. The initial project was estimated at 23 credits, and we have agreed to deliver this at 16 credits.
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