Ted Baker - March 2021 Transactional Email Updates - CTS Hours

Following completion of dotdigital Creative Studio work.

• (10 Hours) CTS Team to create copy of Creative Studio toolkit template in Ted Sandbox account and add/test Advanced Personalisation (AP) placeholders to header and footers (copy should match up with existing copy and placeholders in existing headers and footers)
  
• (78 hours) For each transactional campaign (13 in total), CTS Team to:
• Copy new header and footer to existing email campaign in Sandbox account (using custom building blocks)
• Remove existing header and footer
• Update fonts of existing copy/content to use new styles/fonts
• Add in body content using new designs created by Creative Studio where required (only needed for 5 of the campaigns based on initial review). Add in AP placeholders. Remove existing area with old branding. Note that this step is more complicated for the order related emails (see dedicated point regarding this below)
• Test new campaign personalisation via API in Sandbox account
• Get sign-off on design and personalisation on Sandbox campaign from Ted Baker
• Copy new campaign HTML to equivalent campaign in Live Ted Baker account (ensuring back-up of previous HTML is saved for quick roll-back if required)
• (5 hours) Update of documentation to include new designs, though most of the AP and placeholders should remain the same
• (12 hours) Additionally, the new design HTML for the order confirmation/dispatch/cancellation campaigns (which is passed over in the API request and replaces an AP placeholder) will need to be tested by CTS and Ted Baker in the Sandbox environment. This new HTML will then need to be provided to Ted Baker to replace the HTML currently being provided in the live API requests.

A second phase of the project will involve walkthrough and training on how to update the transactional emails with Ted. This will be provided as a separate Service Station product at a later date.